21 March 2019
SLC Representation, an award-winning travel representation agency, welcomes a new investor and majority shareholder, Tran Trong Kien, as it prepares for a period of growth.
Founded in 2002, SLC Representation is a boutique agency delivering a range of travel trade representation, PR, events, marketing and sales services to clients across the globe from its London offices. Its growing client list includes tourist boards, DMCs, associations, hotels, tours and attractions in destinations such as Australia, New Zealand, the USA, India, Thailand, Vietnam, Indonesia and Turkey.
Tran Trong Kien is the founder and Chairman of the Vietnamese Thien Minh Group (TMG). Founded in 1994 and started as a small Adventure Tour Operator, Kien has lead his business to become one of the biggest travel and hospitality groups in the region.
The agency, which will continue to trade as SLC Representation, has recently celebrated a number of wins. New client contracts include Visit Santa Cruz County in the USA and The Millennium Resort Mussanah. In addition the company picked up the Best Content Marketing award at the 11th Travel Marketing Awards earlier this month for its MTV In Western Australia campaign for Tourism Western Australia. SLC representation was awarded gold standard for the award, which recognises innovation and excellence in content marketing in the travel sector. The new investment fuels its expansion plans and commitment to clients to provide a truly integrated and tailored service in an ever-changing travel landscape.
Sandra Leach commented, “The travel industry is constantly evolving and we are determined that SLC will continue to offer the best and most relevant services to all of our clients and opportunities to all of our team.
“I have known and worked together with Kien for more than 10 years. The opportunity to join forces enables us to grow SLC Representation further, and we will soon strengthen areas of our business to offer clients a complete representation and marketing communications solution.”
Tran Trong Kien commented, “From being a client myself, I know SLC Representation’s contacts, experience and dedication produce real results for businesses when and where they matter the most. Their loyal and long-standing client base are a testament to the strength of their team and I look forward to sharing my experience in developing world class travel technology and growing our team for the benefit of current and new clients.”
Sandra Leach, founder and Gill Davies, partner and shareholder since 2013, will remain as shareholders and in their senior management roles. Deborah Pearce will continue as Managing Director of the business and all other team members will remain in their positions.