people in travel

To inspire life-changing experiences

We expand the reach and revenue of our global clients within the UK, European and Australian travel markets.

in travel 

To inspire life-changing experiences

We expand the reach and revenue of our global clients within the UK, European and Australian travel markets.

Who We are

A forward-thinking agency with a global reach

SLC is one of the leading marketing, PR, events and representation agencies in the UK travel trade industry.

We represent 33 travel brands across 4 continents. These include destinations and tourist boards, hotels, hotel chains, attractions and Destination Management Companies (DMCs). 

Building on 17 year’s experience and industry connections, our talented team of PR, marketing, business development and events professionals continues to develop and grow.

And as a team, we are committed to bringing our clients tailor-made solutions and tangible results, that exceed expectations, every time.

Headquartered in London and with an office opening in Australia in 2019, SLC also has affiliates in continental Europe and the USA.



Wade Bowen
Sales & Marketing Manager,
Thala Beach Nature Reserve

“SLC has a very strong reputation in the UK market and is a leader in the field, having excellent relationships built up over many years with the travel trade from top to bottom.
From a travel trade point of view, if SLC doesn’t know about it in the UK market, then its probably not worth knowing about!”

Thala Beach Nature Reserve, Australia

What WE do

Connecting people in travel to inspire life-changing experiences

We provide the vital connection between our clients, the travel trade and the media in the UK.

Our mission is to inspire customers to travel to our clients’ destinations, hotels and attractions. And we work with the travel trade to make booking that life-changing trip as easy as possible.

Underpinning this mission is a commitment to bring economic growth and prosperity to the destinations that we represent as well as unlocking opportunities for all those working hard to make a living in the tourism businesses we represent.

Our core services include strategic marketing, PR, trade representation, events management and hotel launches.


Rohit Kohli
Joint Managing Director,
Creative Travel India

“SLC work as an integral part of our team and have ingrained our culture in the way they represent us. Their ability to understand our business needs and to react swiftly to opportunities has greatly pushed our growth in the UK market. ”

Creative Travel, Taj Mahal, India

Client Stories

Gulf Adventures Logo

Maximising World Travel Market for the Jordan Tourism Board

Gulf Adventures Logo

Growing revenue from the UK Market for family-run DMC

Gulf Adventures Logo

Keeping Oita front of mind in the Australian Market


Liz Cairns
Partnerships & Product Marketing
Flight Centre UK

“SLC made a huge effort to understand our company goals. Their support with our training programme has been instrumental in driving our product strategy and growing sales. We value their consistent and professional support and enjoy working with their team to meet our mutual goals.”

Sydney Opera House


If you want to raise brand awareness and drive sales in the UK, European and Australian travel markets…