An award-winning,

full-service agency

We deliver tailored marketing, PR, events, and trade relations for tourism brands across the globe.

An Award-winning,

full-service agency

We deliver tailored marketing, PR, events, and trade relations for tourism brands across the globe.

Who We are

Creative, Commercial, Connected

SLC is one of the leading marketing, PR, events and representation agencies in the UK, Ireland, Europe and Australia.

Our mission is to combine intelligence and innovation to drive visibility, engagement and commercial return for tourism brands across the globe. We do this by being commercial, connected, and creative.

Our services and approach work seamlessly together to drive visibility, engagement, and conversion for the tourism brands we represent.

Being one of the longest established agencies specialising exclusively in the tourism industry, we have a deep understanding of the sector’s unique challenges, particularly the need to balance government and stakeholder priorities with commercially viable strategies.

Headquartered in London with a team of over 25 professionals, we are ready to help you grow your market share and visitor numbers.

Wadi Rum, Jordan

oUR STORY

A forward-thinking agency with a global reach.

Founded in 2002 by Sandra Leach, SLC was established to meet the market’s need for a representation agency that genuinely cares and consistently delivers.

Over the years, we have developed a strong reputation based on valuable relationships, trusted partnerships, and measurable results.

Hotel clients in Oceania were signed soon after and over the next decade, SLC expanded into Asia, Europe, the Middle East and Indian sub-Continent.

By 2011, with a growing client base of 18 brands, SLC had launched an in-house PR service. Clients included tourist boards, attractions, cruises, and DMCs.

Fast forward to 2025 and SLC is an award-winning, full-service agency and a leader in the UK travel industry, retaining a personalised service for each and every one of our clients.

Burj Al Arab, Dubai

SUCCESS Stories

Visit Jordan Shein Partnership

Visit Jordan Shein Partnership

Dubai Mystery Fam Trip

Dubai Mystery Fam Trip

ITV Food with TWA

ITV Food with TWA

WORK WITH SLC

If you want to raise brand awareness and drive sales in the UK, European, and Australian travel markets, lets start the conversation.

With 20+ years’ tourism expertise, unrivalled trade networks, and a commercial, connected, creative approach, we deliver visibility, engagement, and measurable results, acting as a true extension of your team.