Maximising the World Travel Market for the
Jordan Tourism Board 


After 18 months of Covid restrictions, WTM 2021 was a pivotal moment for the industry to reconnect face-to-face.

SLC was hired by the Jordan Tourism Board to support their WTM exhibition at this critical time for the reopening of travel.

And with new UNESCO world heritage sites, the launch of a Manchester to Aqaba route and the unveiling of a new brand identity, there was a lot to talk about.


The focus of the show was securing trade, marketing and media meetings, working systematically to target key press, operators and brands that would provide an opportunity and advantage for Jordan as they look beyond the pandemic.

Pivotal to the success of the show was the fixing of senior business meetings for the minister, securing interviews and broadcast opportunities as well as managing his attendance at evening functions and panel discussions.

We provided end-to-end management of a press conference, from invitations and guest list management to writing scripts and providing press packs.

With over 18 stand partners, we also provided comprehensive briefing notes on the current market, and offered a meet and greet as delegates arrived over the weekend prior to the show.


SLC facilitated over 90 meetings for the show, spanning both media, influencers, travel trade and marketing partnerships.

The Jordan Press conference was attended by 35 journalists and influencers from publications including the Wall Street Journal, Daily Express, ABTA Magazine and City AM.

PR activity generated 8 pieces of coverage with a total AEV of £13,773 and a reach of 4,848,909 

Meetings facilitated

Journalists & influencers

Reach of coverage

Total AEV

Campaign Clippings

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Do you want to stand out in a crowded market and stand up to competition on and offline? We have the experience and market knowledge to create campaigns that raise awareness, create demand and drive sales.