Trade
Representation
What can we Do for you?
TESTIMONIAL
Chad Croft
International Sales Manager
Tanglooma Island Resort
“Tangalooma has worked with SLC for over 12 years now. The team is prompt, helpful and incredibly organised. Their in-depth knowledge of the UK market and great contacts make our life working in the market much easier. ”
SLC puts travel brands in front of the right people at the right time.
We generate and sustain brand awareness in the UK trade, with key agents, tour operators, travel wholesalers, travel agents and OTAs (online travel agents), and drive sales through education and partnerships.
Representation is at the core of what we do at SLC. Our long and wide-ranging experience of the UK and European markets and our extensive contact book enable us to devise winning strategies that support our clients’ business goals and deliver incremental sales, revenue and passenger numbers through the UK travel trade.
Distribution
SLC distributes our offerings across all channels including OTAs, travel wholesalers, tour operators and travel agents. On behalf of our clients, we communicate to a database of 7,000 product managers and agents across Europe and the UK.
Education
Our clients know that front-line agents selling holidays still have a significant influence over customer decision-making.
We make it our job to educate the travel trade and promote our clients’ assets through in-person and online training, trade show attendance, e-newsletters and the organisation of familiarisation (FAM) trips for agents and tour operators.
Partnerships
Over 17 years SLC has built excellent relationships with airlines, tourism boards, media, broadcast networks, tour operators, travel wholesalers, OTAs (online travel agents) and travel agencies in the market.
SLC negotiates between multiple partners to secure additional funding in co-operative campaigns. We also identify and develop non-traditional partnerships that can offer brand alignment.
Trade relations
SLC manages trade relations on behalf of our clients, including product meetings, negotiations with airlines and tourist boards and attendance at industry meetings and events.
We organise in-market visits, involving the scheduling of meetings with key industry players, including product contacts, commercial managers, airlines and agents.
Trade Press coverage and media relations
SLC covers all travel trade media engagement and management to generate high-value exposure that drives awareness and sales.
Events
SLC is experienced in event organisation from road shows and representation at trade and consumer shows to attendance at industry meetings and events.
TESTIMONIAL
Vynka Hutton
International Trade Specialist
Tourism Noosa
“Tourism Noosa has had a long working relationship with SLC. Their team is incredibly professional, loyal and diligent.
They are clearly very passionate about marketing Australian destinations and tourism products and go above and beyond to provide leads and opportunities to help grow our brand and sales in the UK market.
In terms of the outcomes they have achieved for Tourism Noosa, the importance of their relationships, contacts and access to the UK tourism market cannot be underestimated.”
Noosa Everglades, Queensland, Australia
Client Stories
WORK WITH SLC
If you’re looking for trade representation for your travel brand in the UK and you want adaptability, transparency, professionalism, passion for destination, and an agency that thinks outside the box…