Trade
Representation

SLC puts travel brands in front of the right people at the right time.

We generate and sustain brand awareness in the UK trade, with key agents, tour operators, travel wholesalers, travel agents and OTAs (online travel agents), and drive sales through education and partnerships.

Representation is at the core of what we do at SLC. Our long and wide-ranging experience of the UK and European markets and our extensive contact book enable us to devise winning strategies that support our clients’ business goals and deliver incremental sales, revenue and passenger numbers through the UK travel trade.

Distribution

SLC distributes our offerings across all channels including OTAs, travel wholesalers, tour operators and travel agents. On behalf of our clients, we communicate to a database of 7,000 product managers and agents across Europe and the UK.

Education

Our clients know that front-line agents selling holidays still have a significant influence over customer decision-making.

We make it our job to educate the travel trade and promote our clients’ assets through in-person and online training, trade show attendance, e-newsletters and the organisation of familiarisation (FAM) trips for agents and tour operators.

Partnerships

For two decades SLC has built excellent relationships with airlines, tourism boards, media, broadcast networks, tour operators, travel wholesalers, OTAs (online travel agents) and travel agencies in the market.

SLC negotiates between multiple partners to secure additional funding in co-operative campaigns. We also identify and develop non-traditional partnerships that can offer brand alignment.

Trade relations

SLC manages trade relations on behalf of our clients, including product meetings, negotiations with airlines and tourist boards and attendance at industry meetings and events.

We organise in-market visits, involving the scheduling of meetings with key industry players, including product contacts, commercial managers, airlines and agents.

Trade Press coverage and media relations

SLC covers all travel trade media engagement and management to generate high-value exposure that drives awareness and sales.

Events

SLC is experienced in event organisation from road shows and representation at trade and consumer shows to attendance at industry meetings and events.