Tran Trong Kien, Chairman
Tran Trong Kien has been known as a pioneer in many adventure tours in Vietnam, Cambodia and Laos. He ran local tours to fund his medical studies before establishing his own tour operator in 1994. Over the past 25 years of establishment and development, Kien has lead his business to become Thien Minh Group – one of the biggest travel and hospitality groups in the region. Kien is also current chairman of Vietnam Tourism Advisory Board (TAB), Hue Tourism Advisory Board (HTAB), Vietnam Tour Guides Association (VTGA), trustee of Fulbright University Vietnam, Vietnam Tourism Association (VITA), board member of Vietnam Institute of Directors (VIOD), member of the Private Sector Development Research Board (IV Board) of the Advisory Council for Administrative Procedure Reform and ex-member of Asia Commercial Bank (ACB), VP Bank and Vinaland.
Sandra Leach, Director & Founder
Company founder and Director Sandra established SLC at the end of 2002 following a successful 20-year career at Austravel that spanned the UK, Germany and USA. Sandra dreamt of a results-focussed representation agency. Bringing her unrivalled contacts, exceptional sales and marketing knowledge and an unwavering passion for travel to the table, Sandra set about building a strong, sharp and enthusiastic team who could deliver just that.
“One of the best trips of my life was to Vietnam and Cambodia in 2010. Cycling around Mai Chau was a highlight – I fell off into the rice field about 30 seconds later… I also spent a wonderful afternoon riding around some of the quieter temples of Angkor Wat – I didn’t fall off. From the age of about 8 I wanted to visit Rio de Janeiro – I finally made it in 2018 and it didn’t disappoint.”
Image: Sandra discovering Angkor Wat on horseback
Gill Davies, Joint Managing Director
Gill joined SLC after starting her travel career at Flight Centre, where she sold worldwide travel and managed the opening of a new store in the heart of Camden. Managing the launch of SLC into Asia shortly after joining, Gill has been instrumental in SLC’s expansion over the last decade and became a shareholder of the business in 2012. Today she oversees our new business development as part of SLC’s senior leadership team. With a BA in Music from Cambridge University, Gill still has a love of classical music, and is most likely to be spotted on Saturdays at the Hove seafront park run having recently discovered a passion for running.
“It was a charity hitchhike to Morocco when I was 20 that first gave me a love of travel. Our 10 day adventure through France and Spain saw us spending a night in a Chateau in the Pyrenees, a day on the beach near Bilbao, and endless hours spend patiently at the side of the road waiting for our next ride! I’ll never forget the generosity of the people who helped us to make that journey.”
Image: Gill at the Taj Mahal, Agra, India
Deborah Pearce, Joint Managing Director
Deborah joined SLC in March 2016 as General Manager with responsibility for the day to day running of the business and senior client and distribution relationships. Deborah is now Joint Managing Director.
She has over 20 years of experience in travel, having held roles in sales, marketing and management. Most recently she has been responsible for client services at a technology and marketing agency, prior to this she held the position of Head of Marketing for a UK tour operator.
Most importantly she began her career at Austravel, starting as a consultant and working her way up to General Manager. She has an absolute passion for long haul travel and is delighted to be back selling products she loves.
“Making memories is what inspires me to travel – my best travel memory ever was taking my children on a safari and watching the hippos on the banks of the Chobe river.”
Image: Deborah at the Blue Mosque, Istanbul.
Chris Farwell, Director
Chris began his career in finance with PwC in Canada and Australia where he became a Canadian CPA, CA. He was previously the CFO for Buffalo Tours and is now the Managing Director for Vamos Tours. He recently joined the board as representative of SLC’s majority shareholder TMG Europe.
“I got into travel as I’ve always loved travelling and what was shared with me in my travels so I wanted to share that with the rest of the world!”
Image: Chris & Mel at Niagara Falls
Kate Sorensen, General Manager, Sydney
Joining SLC as General Manager for newly opened Australian office, Kate is an energised, experienced leader with over 20 years’ in the tourism and hotel industry. Three of these years were spent with IHG as Director of Global Sales Australasia and Director of Commercial Projects where she championed innovative, successful projects to enhance business results as well as managing commercial aspects of new hotels opening in Australasia and Japan. Prior to joining IHG, Kate launched her career with a high-profile role with Australia’s number 1 island holiday destination, Hamilton Island. Of her 8.5-year tenure, 1.5 were spent in London successfully launching their luxury resort ‘qualia’ to the international market. Kate deepened her niche as a tourism specialist with experience across Australian hotel chain Mantra Group as Director of International Sales, and another four years running her own boutique tourism Sales & Marketing representation agency. Outside of work, Kate loves to travel with her young family, chipping away at a never-ending bucket list. Next year they are planning their third ski trip to Japan and then hope to make some time for a beach holiday, an adventure through Sri Lanka and hopefully a trip to Europe.
“At the age of 18, I went on a year-long student exchange program to Japan. Initially, it was a huge shock being so far away from home and trying to adapt to a new language, culture and new way of living. However, it was this year in Japan that opened my mind to different cultures, countries and cuisines. Living with host families and attending an all-girls high school in Kyushu allowed me to fully immerse myself and I was lucky to be able to do several trips around the country to see the sites. Now 20+ years on I love taking my children back for holidays, we love to ski there and see the sites and we love the challenge of communicating, deciphering menus and finding our way around. I tell the kids Japan is like a big library and they need to be more quiet and respectful over there. It works a treat!“
Matt McCausland, Account Director
Matt joined SLC after 17 years with STA Travel in the UK. During his time with STA, he initially headed up the Contact Centre before moving into Learning & Development. In L&D he took on a variety of roles including overseeing a robust Induction programme for all new starters & developing a Management Development Programme as well as delivering training around Presentation Skills, Coaching & Development, Overcoming Barriers to the Sale, Rapport Building & Customer Rapport. Matt then moved into Wholesale & worked with a number of clients, principally in Europe, Asia, South America & the Middle East, to distribute STA Land & Air product globally. Matt has come on board at SLC as Account Director & is really excited to focus on our client engagement & explore how we can further grow our service proposition. He is passionate about travel and is often to be found planning next year’s Summer holiday. Matt enjoys going to galleries, concerts and theatres in his spare time but his young kids are more likely to ensure he’s located in a playground at the weekend.
“I think people who work in travel can sometimes get jaded and lose sight of what drove many of us to join the industry in the first place. It’s really easy to get bogged down in the day-to-day of lead in process, flight capacity, price matching, etc, etc and forget that we work with a really exciting product that is a constant daily source of inspiration for millions of people around the world on any given day. Some of those experiences that have really stuck with me are: my 19-year-old self as a Camp Counsellor for Camp America in rural Pennsylvania, chatting to farmers at the local bar who would bring their pigs in with them…an overnight train from Jaipur to Delhi chatting to our fellow commuters and being awoken with chai tea as dawn broke over the craziness of Delhi’s Old Town…drinking Caipirinhas on Ipanema Beach watching the sunset behind Christ the Redeemer…The sights, sounds, tastes and colours are what inspires me every day to see more of the world.”
Laoise Collins, PR Account Director
Prior to SLC, Laoise worked as an Account Manager at a specialist travel PR and representation agency, managing high profile accounts including the Taiwan Tourism Bureau, Korean Air, the Antigua and Barbuda Tourism Authority, Best Western Great Britain and Neilson. As PR Accounts Director, Laoise has responsibility for SLC’s PR accounts overseeing client campaigns from idea to implementation and delivery. When she isn’t meeting journalists or researching the latest travel trends, Laoise is likely to be on her epic quest to find the best coffee in London or flogging vintage dresses in Hackney.
“It’s a bit of a cliché, but the reason I love travelling is that it gives perspective. Experiencing new places, people and cultures challenge your outlook and that’s always a good thing! One of my best travel memories is skidooing on the Vatnajökull glacier in Iceland, standing in the middle of Europe’s largest glacier certainly put things in perspective!’”
Image: Laoise on the Vatnajökull glacier, Iceland
Elen Thomas, UK Market Manager
Elen’s career spans 10 years working both in-house and in agency PR roles, managing broadcast and digital campaigns for clients, before moving into her current UK Market Manager role for Tourism Western Australia. Some of Elen’s earliest memories are of travel, but it wasn’t until Australia bowled her over at 22, that she had her first taste of working in travel and loved how impassioned and everchanging the industry is.
“Some of my earliest memories are of travel, fireflies dancing through the night on Greek Islands and walks through towering landscapes in Scotland. It wasn’t until Australia bowled me over at 22, that I had my first taste of working in travel. Getting to know the stories, structures and people behind these incredible experiences on offer magnified my fascination. I love how impassioned the industry is and that it is always evolving“
Image: Elen swimming with whale sharks on the Ningaloo Reef, Western Australia
Tuy Le, Business Development Manager Asia
Tuy, known as Tina, joined SLC from a business development role in Vietnam, and was SLC’s first international employee. With great experience of the Asian market, a passion for helping customers see things they have never seen before and excellent relationship-building skills, Tina is perfectly placed to assist with our expansion in this growing market. Outside of work, Tina loves to be a tourist in her home country, and travelled to Europe for the first time this year.
“The trip to Tra Su Bird Sanctuary in An Giang Province and Dong Thap Province where is a part of Mekong Delta area which reminds me that even I’m living in Vietnam for a long time but still have a lots of new destinations in my country that I’m not experience yet. What a beautiful nature & local life can immerse myself in the diverse culture of every single destination here. There is a lot of thing that I should try and I promise to myself that I will go for new experience & share it to everyone as much as I can”
Sayuri Hiroi, Business Development
Having studied in the USA, Sayuri began her career in the hotel industry in Vietnam working in sales roles in several international hotels and resorts. She has worked as a project lead and business development professional for a number of years, growing the sales and revenue from major accounts for her clients.
“To see new things, to understand different cultures and to meet new people is what inspires me to travel. Every destination has its own charm and history. To learn and understand it makes me richer in mind. I have friends in many different countries after studying in the U.S. and I visit them to reconnect and also see where they grew up. Travel is one of the best ways to connect people to people and inspire me in my life.“
Image: Sayuri admiring the awesome view at Castelo de Monsaraz, Portugal.
Kate Bifield, Destination Marketing
Kate brings over a decade of marketing and communications experience which was gained across the media, banking, government and tourism industries. She first joined SLC in 2017 on a short term contract to run the Tourism Western Australia account, she rejoined in 2019 to oversee new business marketing plans and proposals. Kate’s addiction to travel has led her to almost 100 countries, when she’s not collecting passport stamps she’s trying her hand at home renovation.
Image: Kate in the Dead Sea
Maria Popova, Account Manager
Maria joined SLC after graduating with a Tourism and Events Management degree from the University of Westminster. Throughout her years in the company, Maria has been involved in looking after a variety of projects and clients here for PATA and SLC’s Australian client portfolio. Today Maria manages the Onyx Hospitality Group account as well as Creative Travel and she also oversees a small team of employees focused on clients from Asia, Indonesia, Middle East and USA. Apart from travelling, Maria also has a passion for photography and in her spare time she likes to explore new places in and outside of London where she can practice her hobby.
“I grew up in a city in Bulgaria which was not popular for tourist visits from other countries. I was 14 years old when I first met people from another country who spoke a different language. My interest in learning new languages and different cultures around the world quickly grew and soon I became part of a Youth Development Centre where I was assisting with and taking part in various exchange programmes. I continued to develop my passion for travel through university in England with my Tourism and Events Management Degree and later work in the travel industry.”
Image: Maria in Sri Lanka
Joanne Lefevre, Project Manager
Jo has been working at SLC since 2009. During Jo’s year backpacking in Australia, followed by 2 months in Asia, she knew she had to make travel her day job! Having lived and breathed travel for many years Jo now spends more time dreaming about exotic getaways whilst chasing after two young daughters.
“I was inspired to work in travel after spending a year backpacking all around Australia on a work visa followed by 2 months backpacking in South East Asia. Once I returned home I knew I had to make travel my day job! “
Image: Jo on the beach in the Maldives
Emma Dalzell, Trade Marketing Executive UK
Emma is a creative-minded marketing professional with a diverse range of experience across tourism and advertising. In her previous role at Tangalooma Island Resort Emma worked on tourism campaigns with Air Asia and Malaysian Airlines and coordinated partnership opportunities with Australian TV programs Sunrise, Today Show, Blind Date, Totally Wild and The Great Day Out. Emma currently manages Tourism Western Australia as the Trade Marketing Executive for UK. She has a huge passion for travel and has visited over 24 countries across the world with many more destinations on her bucket list. In addition to her love of travel, Emma loves cats, practicing yoga and listening to podcasts.
“Visiting places like Bali and Moreton Island, Australia, allow you to immerse yourself in nature and see wild animals in their natural habitat. Experiencing pristine natural beauty and up-close animal encounters are some of the most memorable experiences I’ve ever had. I was inspired to learn about other cultures, visit stunning natural wonders and meet new and interesting people. Working in tourism has allowed me to engage in a community of like-minded travel lovers and create amazing memories.”
Image: Emma in Nusa Cenigan, Bali, Indonesia
Sharon Anderson, Trade & Events Executive
Sharon has joined SLC after recently moving to London from New Zealand. In 2017 she completed her Bachelors of Tourism Management with an Event Management specialisation and since then has managed events for universities, as well as community events such as Arts Festivals and Outdoor Cinema pop-ups. Sharon has also had a taste of the Tourism Industry working front line sales for Tourism Bay of Plenty in New Zealand. At SLC, Sharon’s key client is PATA where she looks after the day to day running and their events programme. She also supports Abbie with the Australia and New Zealand clients. In her spare time you will find her ticking off her bucket list items as she explores this side of the world!
“I was inspired to step out of my comfort zone and visit a destination that was commonly seen as unsafe. During my time in Egypt, I saw amazing structures and learnt about the country’s rich history – all whilst feeling super safe despite what is depicted through the media. This trip has inspired me to encourage others to take the leap and travel to those bucket list destinations.”
Image: Sharon in Cairo
Ha Dinh, Accountant
Working for 4 years as an accountant in Hanoi, Vietnam, Ha came to the United Kingdom to complete her MSc of Accounting at the University of Hudderfield before joining SLC Representation as an accountant. Ha loves exploring new cities within England, going to places such as London, Oxford, Liverpool and loads more!
“Local experiences, new culture exploring and enjoying the beauty of nature inspire me to travel. If possible, doing something off the beaten track would be great for my trip ”
Image: Ha in front of St Paul’s Cathedral, London
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