HOW Celestyal Cruises gained extensive coverage in the UK through a Proactive
As the popularity of cruising grows in the UK & Ireland Celestyal cruises were seeking to increase awareness of their destination focused cruises and build on their reputation as providers of authentic cultural experiences.
- Increase UK media coverage
- Raise awareness of destination focused cruising with Celestyal Cruises in UK market
- Run a proactive Press Office
- Secure broadcast coverage
- 191 items of coverage with AVE of £3.2m in 2017
- 173 items of coverage with AVE of £2.8m in 2018
- 2 Celestyal episodes on Channel 5’s Cruising with Jane MacDonald
- 611% increase in new users visiting the UK website
Celestyal Cruises is the main home-porting cruise operator in Greece and the pre-eminent cruise line serving the Greek Islands and East Mediterranean.
Celestyal operates two mid-sized vessels providing genuine and highly-personalized services.
The ‘destination’ is the foundation of the company’s philosophy. Every cruise focuses on true cultural immersion, offering authentic, lifetime experiences both on board and on shore wherever its vessels sail.
Pool Area on the Crystal, Celestyal Cruises
Analysing the challenge
Celestyal Cruises have built a solid reputation for providing excellent Greek hospitality and authentic, culturally enriching experiences on their cruises of the Greek Islands and East Mediterranean.
As cruising continues to grow in popularity in the UK & Ireland, our objective was to build on that reputation and raise greater awareness in the UK market of what destination focused cruising with Celestyal Cruises is all about.
TV and UK media coverage
As well as extensive UK media coverage, SLC secured two episodes dedicated to Celestyal Cruises on Bafta-winning show Cruising with Jane McDonald.
In the most recent episode Jane, who is synonymous in the UK with cruising, set sail on Celestyal Crystal for a seven-night round-trip ‘Idyllic Aegean’ itinerary, taking in Athens, Mykonos, Milos, Santorini, Heraklion and Kusadasi in Turkey.
Aired in May 2019, the programme shows Jane exploring Greece’s rich history, sampling local food and drink, enjoying the Mykonos nightlife, as well as taking part in various fun activities such as pottery and cheese making.
Items of coverage in 2017
Items of coverage in 2018
Increase in new website users
AVE in the UK in 2017
AVE in the UK in 2018
Increase in new users visiting the UK website following the Cruising with Jane McDonald episode in 2017
What the client says
“We have worked with SLC for 3 years and it was a great experience as they really assisted to set the foundation of our brand recognition in UK. I have only positive comments for the devotion, hard work, professionalism and most important the feeling that SLC was part of Celestyal family.”
Frosso Zaroulea, Public Relations Manager, Celestyal Cruises
Thalassa Bar, The Crystal, Celestyal Cruises
More Client Stories
WORK WITH SLC
If you want to extend the reach and engagement for your travel brand in the UK, European and Australian travel markets…